With the monumental success of the ALS Ice Bucket Challenge this year, we are even more excited that usual for our 1% in November. We were proud to support the Northern Ohio Chapter of the ALS Association last year and we are beyond happy to support them again this year.
Just as we've done in the past 1% of sales in November will be donated to the Northern Ohio Chapter. This donation will help this local chapter provide quality of life services to those living with ALS, support for the families of those fighting this disease, and fund research in conjunction with the national chapter to find a cure.
Many of you are probably much more aware of the degenerative effects of this disease thanks to this summer's massively successful Ice Bucket Challenge. But perhaps some of you are unfamiliar with how ALS changes the lives of those who are diagnosed as well as their families. ALS, or Lou Gehrig's Disease, is a progressive neurodegenerative disease affecting the motor neurons in the body. This degeneration causes the muscles to atrophy and the sufferer to lose control of all voluntary muscle movement. The loss of this motor function eventually leaves those in the later stages of the disease completely paralyzed. Although the thought of losing our ability walk or drive sounds terrible, we must also remember that action such as breathing and swallowing are also voluntary functions. This decline in self-sufficiency takes its toll on the approximately 30,000 Americans who are suffering from ALS at any given time; and it starts the beginning of a very difficult journey for the 15 people who are diagnosed every single day.
The ALS Association has committed itself to being there for every part of this journey. The Northern Ohio chapter, which we are supporting again this year, provides a variety of practical services. The ALS Association also recognizes that those diagnosed with ALS are not the only ones affected by the disease. This is why they offer support groups and respite care for caregivers, they know that having a safe place to ask questions and feel understood can make all the difference in dealing with the major life changes that accompany this disease. They are also doing their part to put a stop to ALS by funding research and providing educational services to the public. You can read all about what this chapter is doing here.
We're incredibly honored to be able to continue contribute to the ALS Association's mission and we hope that you'll join us in making a donation or by placing an order with us in the month of November.